Hennes & Mauritz was founded by Erling Persson, who opened the first store in Västerås in 1947. It was then called Hennes and sold only women's clothing. In 1968, Erling Persson bought the company Mauritz Widforss Handels AB, which sold hunting equipment and men's clothing. The company then changed its name to Hennes & Mauritz and sold both men's and women's clothing.
Spotify is a Swedish multinational company that since October 7, 2008 provides a service for listening to streamed music and podcast radio programs over the Internet.
IKEA is a multinational furniture company, which was founded in Sweden in 1943 by Ingvar Kamprad when he was seventeen years old. From the beginning, seeds, Christmas cards, photo frames, watches, fountain pens, jewelry, nylon stockings, wallets, ballpoint pens and other things that Kamprad came across were sold. Furniture began to be sold by mail order in 1948 and from 1955 self-designed furniture began to be sold.